This is Eindhoven available in German thanks to Clonable

In 2022, we had already translated a large part of our content into German to provide this target audience with Eindhoven inspiration. We are taking it a step further with the use of Clonable, an integrated AI translation tool that automatically translates all pages. As a result, the entire thisiseindhoven.com website is now available for our German-speaking audience.

The tourist visitor is one of our five primary target groups from the new strategic phase that Eindhoven365 has entered. To attract this target group thisiseindhoven.com forms a solid basis for marketing activities. With this development, we are responding to the needs of our visitors and creating opportunities around an important strategic line: making tourism more sustainable.

Even more content

In this line, we focus mainly on markets close to home in the coming years; this means a strategic focus on approximately +300 km around Eindhoven: the Netherlands, Belgium, Germany, and the UK. Our website was already available in English and Dutch. We also added our key tourist content in German. However, this was limited to static content, content that didn’t need to be updated frequently. But tourists also want to know what’s happening in the city over the weekend or what a location has to offer. From now on, the events and location pages are also translated into German. Additionally, content about living and working is now available in German thanks to Clonable.