Exhibition at Dutch Design Week: THE VIBE x Coffeelab

Especially for Dutch Design Week, Coffeelab made a comeback with a pop-up in the former Brandstore at Stationsplein. For us, it was the perfect opportunity to reconnect and collaborate, just like we used to at this iconic location. From Kei Black to THE VIBE: with a mini-exhibition, we showcased the evolution of our clothing brand.

From Kei Black

Eindhoven’s official clothing brand has quite an inspiring story. The journey began in 2017 under the name Kei Black, a tribute to the city’s kei (boulder) and its raw energy. No colors, no fuss—just black with white or black vibes, representing Eindhoven’s signature emblem. What started as a local clothing brand quickly grew into a symbol of pride for anyone who felt connected to Eindhoven and wanted to express it—literally.

To THE VIBE

In 2020, the brand underwent a major transformation and changed its name to THE VIBE. THE VIBE embodies the energy and character of the city. It is sustainable, made for everyone (unisex), and captured in a unique, colorful clothing line for both locals and visitors. But the brand is more than just clothing—it’s about expressing pride in Eindhoven. Not just to wear, but to share. Or as we like to say: wearing is sharing.