First Partner Event of Eindhoven365 and Convention Bureau Brainport Eindhoven

On Tuesday, September 10, we held our annual partner event at the Van Abbemuseum, where we informed entrepreneurs about our (upcoming) projects and campaigns for visitors. ‘Together’ was the common theme of the day, as it was the first time we connected our leisure and business networks. Roland Kleve, managing director of Eindhoven365, highlighted the importance of collaboration for our beautiful city in his update about his first months.

Update on attracting visitors and sustainable tourism

One of our core tasks is attracting high-quality leisure visitors for multi-day stays. We undertake a wide range of efforts in this area, which Tamara Savelkoels, tourism and PR marketing manager, detailed extensively. Our own website, thisiseindhoven.com, and social media channels @eindhovencity were discussed in depth. It became clear to the partners how we use these channels as inspiration for (potential) visitors and how we ensure they land on the websites of venues in the city. She also shared information about the major campaigns to be launched in the coming period, including the further development of the Temporary City Guide, Wrap up the Year, and This is Eindhoven’s City Trip—a new campaign aimed at rethinking sustainable city trips.

Introduction to Convention Bureau Brainport Eindhoven

The Convention Bureau Brainport Eindhoven (CBBE) is responsible for the strategic acquisition and support of multi-day (inter)national conferences that strengthen the profile of technology, design, and knowledge, while creating a sustainable economic impact for the region. Ingeborg Bosch, manager of CBBE, walked the partners through the efforts of the Convention Bureau and the positive impact of the business market on the leisure sector. Since 2023, the CBBE team has been operational, yielding great results in 2023: these efforts have already brought 4,000 unique visitors to the region, with an economic potential of 4.3 million euros. Additionally, Eindhoven has risen in the ICCA ranking as a conference destination from position 152 to 98.

Thank you

We concluded this successful partner day in the newly renovated Van Abbe café, enjoying some food and drinks. Thanks to all partners, friends, and other attendees. See you next year!

Want to be there next time? Send an email to info@eindhoven365.nl.