Brand awareness Thisiseindhoven.com

As the inspiration platform for everyone’s Eindhoven experience, visibility is essential. For years, we shared our energy through the 'Share the Vibe' campaigns, but in 2024, we decided to make that energy more tangible. We informed both familiar and unfamiliar faces, students and visitors, with an Out of Home media campaign that we are available 24/7 on thisiseindhoven.com with the best tips.

Through thisiseindhoven.com and @eindhovencity, we have been inspiring our users for years with tips and stories about the city. In addition, we promote the city through campaigns, online advertisements, and influencer marketing. But we are also realistic: not everyone knows how to find our channels, and what our brand is up to. That’s why we decided to address this with a campaign aimed at building brand awareness.

On to the content

Together with George & Harrison, we created materials based on our brand style and tone of voice, always with a hint of what information you can find on our channels. During the introduction week, for example, we captured the attention of (new) students with slogans like: 'Make the most of student life? thisiseindhoven.com.' We were also visible during events like Dutch Design Week and GLOW with messages like: 'Dive into Dutch Design Week' and 'Discover light festival GLOW.' While we were previously mostly visible with the well-known Share the Vibe materials, we are now shifting the focus with this ongoing campaign to the content.